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The Washington Post first reported the fundraiser, sparking the outrage. The news didn't sit well with some people who frequent the gym, who assailed it as supporting a President whose inflammatory rhetoric and policies targeting people of color are out of sync with the gym's progressive and oftentimes famous clientele.
Read More. Ross responded in a statement to CNN, saying that "I have always been an active participant in the democratic process. There were some aerobic studios around at that time, and also dance studios. We were looking for a place where we would enjoy working out, doing all the things we loved to do—cardio, weights, classes—but with great music and a real vibe, like the kind you could find in the NYC dance clubs at that time.
We made it hip, cool, with great music, aesthetic flair, and a real city vibe, and it was an immediate success. Describe the stages of creating Equinox, from the idea to opening the doors of the first one. We were lucky in that, each of us, the three siblings, brought our own unique skills to the table.
My brother Danny was a money and investment guy, and he did the real estate. People were always amazed at how beautiful our clubs were and at the quality of the materials in the locker rooms. I was the programming and hiring guru. I made it my mission to find the absolutely best people, real superstars, or diamonds in the rough that we could develop into superstars. I was always seeking the new and the better. And because we believed that people wanted to get the most out of their time at the gym, we invested in personal training and created the Equinox Training Institute and Certification Program.
It was the first of its kind, and it created a whole new standard for the industry. We really invested in our people, and gave them the creative leeway to do things differently. That boldness and creativity paid off and was big reason we were best in class in our industry and consistently voted the best fitness club in the city.
Our first gym was on the Upper West Side on 76 th street. In actual size, it was not one of our larger gyms, but it had an amazing, techno-industrial vibe, which was very chic in those days. I can remember some of the superstar instructors who started there. I have to tell you that every time we opened a gym, including the first one, our presales would sell out. I think for the first gym we had this tremendous energy that was really infectious.
People loved seeing all the siblings, and believe me we were there every day, so they saw us and got to know us. The city was ready to embrace a new fitness concept, and they fell in love with us and made us very successful.
How has the Equinox member changed? I think the Equinox member has always been that person who cares about fitness and is willing to pay a little more for a premium experience. I think for many of our members going to the gym is an important part of their day, and even, you might say, their identity. We had a recognizable brand—just look at how many movies feature people working out in our clubs or meeting in our juice bars.
The Equinox brand is synonymous with excellence, and our members did, and still very much do, value that. The home lives like an updated midcentury modern, with floating staircases, walls of stone and architectural panels creating a clean, contemporary feel throughout.
Given Errico's background, there's a professional quality gym with an indoor sports court. Other amenities include an indoor pool and a spa area covered by a retractable glass ceiling; a stone terrace with an outdoor barbecue and fire pit, a billiards room, wine room and a home theater.
Like many, he and his wife are contemplating a downsizing. Facing an empty nest, he says the couple wants to "go smaller. I want to let someone else enjoy it; hopefully someone who has small kids can get to experience what my kids did.
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